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Monetizing Entertainment: An Insider's Handbook - Posted by Scott R. Garrigus

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Monetizing Entertainment: An Insider's Handbook for Careers in the Entertainment & Music IndustryFocal Press has published Monetizing Entertainment: An Insider's Handbook for Careers in the Entertainment & Music Industry. This book offers a thorough, guided exploration of the current state of the industry, with an emphasis on trends in copyright, digital streaming, and practical advice for developing a career as an artist, technician, or industry executive.

This book investigates a variety of topics within the entertainment and music industry, ranging from traditional and emerging business models to intellectual property rights to the creative destruction happening currently. The book strategically outlines the existing gaps that make being successful as an artist a dynamic interaction between creativity and business...

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