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On this 68-minute recording, Bob Baker covers a lot of ground and distills the most important things music people need to know about marketing, including: - Killer media exposure tactics most acts never use - The biggest mistakes bands make when promoting themselves - Internet marketing strategies you need to be using now - How to get the most bang from your live gigs - Clever ways to boost CD and merchandise sales - How to make the most progress in the least amount of time - The most effective ways to reach your best fans About the Author Bob Baker is a writer, indie musician and former music magazine editor who is dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more CDs and increase their incomes through their artistic passions. Bob's books include "Guerrilla Music Marketing Handbook," "Unleash the Artist Within" and "Branding Yourself Online." Table of Contents and Audio Samples: 1. Self-Promotion Is - and Isn't - All About You 2. Obliterate the 'Starving Artist' Mentality 3. Develop a Fan-Focused PR Mindset 4. Determine Your Specific Musical Identity 5. Clearly Communicate Your Musical Identity 6. Describe Your #1 Fan 7. Know Why Your Fans Are Drawn to You 8. Stress the Benefits You Offer 9. Think Niche 10. Determine the Best Ways to Reach Your Fans 11. Be Consistent with Your Message 12. Do Something Every Day 13. Be Bold, Exciting and Different 14. Get Personal: Attend Conferences and Network 15. Cross-Promote with Other Artists 16. Gather and Use Testimonials 17. The Best News Hooks Are Usually Not About You 18. Make It Easy for Media People to Cover You 19. Pursue Multiple Opportunities for Music Reviews 20. Exploit Talk Shows and Position Yourself as an Expert 21. Create and Promote an Effective Web Site 22. Publish a Free Fan E-mail Newsletter 23. Piggyback on the Success of Other Bands 24. Improve the Way You Sell Your CDs and Merchandise 25. Expand Your Definition of a Live Performance 26. Make the Most of Your Live Shows 27. Make Like a Virus and Spread Yourself Around 28. Set Priorities and Create a Marketing Calendar 29. Have an Objective Every Time You Take Action 30. Final Thoughts For more information: * What Every Musician Should Know About Self-Promotion |
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