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| Sonic eDVD 4 Brings Next Generation HD Interactivity to DVD | ||||||
"The release of eDVD 4 gives our customers a unique advantage in a very competitive DVD authoring market," said Clint Ludeman, vice president of marketing for Sonic's Professional Products Group. "With eDVD 4, DVD authors are able to differentiate themselves by making discs that are more interactive, provide more information, and give the audience a more compelling viewing experience. They can offer their customers additional value by making DVD an even richer and more powerful way of communicating their message." Enhanced content supported by eDVD includes high definition video files, MP3s, Flash animations, PDF (portable document format) files, high-resolution graphic files, and even executable applications. eDVD brings this diverse supplemental material together with a DVD's video content into a single, customizable interactive presentation. In addition, eDVD enables a DVD title to support unlimited links to the Internet, thereby enabling ongoing access to updated material and making it easier for disc publishers to develop revenue-generating connections to their audience. Music-Oriented DVDs -- Building on the mass consumer appeal, sound quality, and format innovations that have already made DVD so popular for music, eDVD 4 offers artists, producers, and record companies an extremely flexible toolset that not only supports their creative aspirations but also drives music enthusiasts to artists' websites and provides seamless links from DVD to HD stills, concert videos, music services, and other content. "eDVD 4 is an indispensable tool, giving us the ability to create links from DVD menus to high definition video of a band's performance, MP3s of their latest single, or to a band or record label Web site," said Roger Talkov, president of authoring facility DVDLabs in Cambridge, Massachusetts. "Our DVD and DualDisc clients have been asking for these enhancements for a long time, and eDVD is the only reliable solution that enables us to satisfy their needs quickly, easily and inexpensively." For more information: www.sonic.com |
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